Global Positioning
via Sponsoring is True Global Communication

It Works Hard, It Swims...

It even Flies ... and Enjoys Success.

The Project - - - - Mission - - - Contact- - -

What do we want to achieve via "Global Communication"?

Which idea, which medium can combine the

  • excitement of the participation of Illbruck at the VOLVO OCEAN RACE, the

  • global media approach of a circumnavigation,

  • successful product placement in "Castaway" with

  • excellent performance of the Marlboro adventure spirit?

Additionally you need

  • editorial reports on the work, consider

  • presence in (IMAX?) cinemas, TV; and donīt forget the

  • highest recommendation of sponsoring- partnership

And you would like to

  • edit / design the project according to your communication - needs?

  • All this at moderate costs? (Sport Top Acts Costs explode! Credit Suisse Bulletin 8/2001)

Corporate Branding - Advertising - TV - Sponsoring - Global Campaign ...

Is it possible to achieve more, than we invested? What can you do?

 

Successful examples / actions wanted?

Letīs take a closer look at the art of excellent global communication and the results: Illbruck, Breitling, FedEx, Marlboro, shortest stories of successful global communication:

  • Illbruck, small B2B- Company of Leverkusen, Germany, started sponsoring The VOLVO OCEAN RACE of high class yachts, leaving UBS behind and thus out of nothing became a famous brand - well known all over the world - not only among sailors.

  • In 1999 Breitling sponsored the Orbiter- Project, the ambitious attempt to sail around the world in a balloon.
    expeditionnews.com wrote: "But the real winners of this unprecedented journey may very well be their sponsors, starting with Breitling SA, the Swiss luxury watchmaker and title sponsor, expecting a surge in name-brand recognition, if not sales, from its sponsorship. If there was a marketing race for credit and on-air signage, Breitling ... was the clear winner. Most media reviewed by EN referred to the balloon as Breitling Orbiter 3, and the company's logo was prevalent on the balloon, on uniforms and caps, and particularly during press conferences when a so-called repeat banner (a backdrop with multiple logos) was used to great effect, appearing in an AP photo carried in the Mar. 21 New York Times, as well as dozens of other newspapers."

  • Federal Express: Who could imagine what effect OSCAR winning actor Tom Hanks would contribute to the global player FedEx, when they sponsored his film "Castaway" in 2001?
    Fortune (Issue 02/2002) measured: In their global ranking of "Americaīs Most Admired Companies" measuring the power of trademarks, FedEx jumped from 74 (2001) to 8 (2002) leaving rival UPS far behind.

Isnīt it time to learn? How can we adopt, how can we share or even exceed these examples of successful global communication?

What can You Do?

For a start, take a click on our Cessna and fly over to www.Boatplane.com!

You found it, itīs all here: Go www.Boatplane.com.